Ideas & Advice

What we learned: Hiring employees & growing a staff

Hiring an employee is a major step for a small business owner. When you decided to start your business, you […]

How to launch & market your summer side hustles

Whether you’re a small business owner looking to branch out or just want to earn a bit of extra cash […]

Adding social media icons on business cards (and why social media is important)

How to add social media icons on business cards How social media can help your business It can make you […]

How to get online reviews for your business

When it comes to your business, don’t underestimate the power of online reviews. Picture this scenario: You’re craving a burger, […]

Everything you need to know about TikTok for small business

Social media is one of the best places to market your small business and connect with your customers while driving […]

22-step business start-up checklist

You want to start a business…congratulations! It’s an exciting adventure that is fulfilling, challenging and wonderful all at once. It’s […]

Why your business needs QR codes

Now more than ever, small businesses need creative ways to connect with their customers. Gone are the days of leisurely […]

How to come up with a business name

Passion. Energy. Courage. That’s what it takes to start a new business. You have a great idea for a business, […]

What we learned: The importance of heritage & a strong brand story

Family businesses are a key part of the small business community. We constantly see small businesses open their doors because […]

Appointment cards: An easy way to make your business card work harder Small business owners spend a lot of time […]

Design inspiration: Stylish business card examples

Creating a business card design that won’t get lost in the shuffle, and that will generate interest in your brand, […]

How small business is shifting in 2023

Get your business off to a fresh start in 2023.

What Squid Game says about business cards & what it means for your business

*Disclaimer: If you haven’t had a chance to binge-watch South Korean Netflix series Squid Game, beware: Spoilers ahead!* Squid Game […]

How to choose & design a label

Personalized labels are an affordable way to add professionalism and personality to your products, packaging and more. But with so […]

How to respond to negative reviews as a small business owner

The internet is one of the first places people turn to when they’re searching for a new provider or service. […]

4 key considerations before you attend a farmers’ market or craft fair

Attending a farmers’ market or craft fair is a great way for a growing business to drive sales and create […]

The unboxing experience: How to own your packaging

You already know that first impressions count…and you only get one chance to make a good one. Your packaging is […]

How to Impress First-Time Customers

Approach There’s a reason why people say first impressions are important; it’s the first time you interact with someone, and […]

Promotional Product Ideas: 5 Ways to Fortify Your Brand

Promotional products are a must-have for any marketing toolkit. Whether you’re looking to build connections with customers, expand your revenue […]

Email marketing subject lines: 6 guidelines & best practices

Email is one of the most budget-friendly marketing tactics available to small businesses, but it is only effective when your […]

My marketing must-haves Redesign resolution: A new look sparks a brand transformation

A new year brings new opportunities for everyone...especially small business owners. And Jack Eller, owner and designer of Jack Eller Studio, is ready to take his jewelry brand to the next level.

7 ways eateries can use QR codes

QR codes have made a comeback in the last few years – they’ve proven to be handy tools for all […]

How to use local SEO for small business

As a small business owner, you probably know that it is important to be searchable and accessible online. And prioritizing […]

4 steps to using leave behinds in your marketing

Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shoveling someone’s walkway – with […]

How referral marketing can boost your business

Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]

How to create the best restaurant merch in 5 steps

The food’s good and the drinks are flowing. You’ve invested in beautiful signage, menus and flyers – you may even […]

Top 50 promotional products and trends to create brand loyalty in 2022

Promotional products have long been considered an effective marketing strategy for businesses looking to improve their brand recognition and drive […]

Logo quiz results

A logo is designed to be instantly recognizable and make a lasting impression on those who see it. But which […]

ASKED & ANSWERED: Telling your story

ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]

ASKED & ANSWERED: Navigating feedback

ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]

ASKED & ANSWERED: Telling your story

ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]

ASKED & ANSWERED: Remembering your ‘why’

ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]

Authentic communication & branding with Olivia Christian

In the past few months, we’ve seen small business owners change the way they operate – whether a restaurant pivoting […]

Our customers share tips on how to get the most from stickers and labels

Whether you promote in shops, at fairs or online, the presentation of your products speaks volumes about your business. And […]

Tips for small business owners when working with designers

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for his insights into how small business owners can […]

Design decoded: The top 12 easy to read fonts

How important is it to choose the right font for your website? With a legible font, your business’ message comes […]

Business card design ideas for different industries

We chatted with Mark LaRosa, a Creative Manager at Vista, for his insights on business card design. Read on for […]

Get the look: Next-level product packaging

Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing. From the colors to the typography, packaging design is a reflection of your brand identity

How to design a business card: 10 golden rules

A business card represents the next step in making your small business dream a reality. And for many potential customers, […]

6 ways to make your product packaging market itself

Each time a customer buys something from your business, whether online or in-person, it’s a golden opportunity to get free […]

How to use the back of business cards: 11 creative design ideas

Your business card contains a lot of essential information about your business. Your logo should be loud and proud on […]

Your guide to custom T-shirt printing, embroidery & design

Whether you’re creating team uniforms, promotional giveaways or event wear, printing custom T-shirts is a great way to get your […]